How Reform MCR built a community-first pilates studio With LegitFit

0 to Full Capacity. 5-6 Classes a Day. 3 Years of Growth With LegitFit.

Jo Dempsey founded Reform MCR three years ago, bringing together her background in Pilates and strength training under one roof. What started as a single studio with zero clients has grown into a thriving, near-fully booked business running classes seven days a week. From the very first day, LegitFit has been part of that journey - giving Jo the booking, marketing and reporting tools she needed to build her business from the ground up.

Key Results

• Opened using LegitFit from day one, with no legacy system to migrate from
• Grew from zero clients to pretty much full capacity
• Now runs five to six classes a day, morning and evening
• Operates on a seven day a week class schedule
• Has employed new instructors as the business has grown
• Uses LegitFit's reporting tools to track growth and studio capacity month to month

Building a studio where everyone feels part of the community

At Reform MCR, Community sits at the heart of everything. Jo built the studio to be a space where everyone's invited, whatever stage someone's at - whether they're brand new to Pilates or mixing strength training with reformer work.

"It's all about creating a safe space for our clients which is inclusive and it's a great part of the community. "

That same down-to-earth attitude carries through into the classes themselves. They're challenging and body-focused, but never precious about it.

The Challenge: Building the foundations of a brand-new business

When Jo opened Reform MCR, she wasn't switching over from another system - she was starting from client zero, with a business to build and no existing infrastructure behind her. She needed a platform that could handle bookings, marketing and reporting from day one, without slowing her down while she found her feet.

"I opened the studio using LegitFit, so it really did help me in terms of growing my business and just from the foundations, really."

What Jo needed from day one:

• A booking system that could grow alongside a brand-new class timetable
• Marketing tools to help build a client base from zero
• Reporting she could rely on from the very start

Why Reform MCR chose LegitFit

Starting a business alone is daunting, so a personal touch matters. When Jo reached out to a handful of providers while setting up, it was LegitFit's co-founder who called her back himself.

"Ian got back to me, who was the co-founder of LegitFit. He was on the first call with me. I thought that was really personal, I really liked that approach."

Beyond that founder-to-founder connection, simplicity is what kept Jo using the platform.

"What I like about LegitFit is the app is really easy to use, and they're constantly updating the app and coming up with new and useful tools. So it's always progressing, and yeah, I really like it."

Tracking growth and capacity with LegitFit's reporting tools

As Reform MCR has grown, Jo leans on LegitFit's reporting tools to keep a clear, data-led picture of the business, month to month.

"It's been great, again, coming back to the reporting side and seeing how much growth I'm having per month, seeing where I'm at in terms of people checking in on the app, how full the studio is, and where I need to focus on different sides of the business."

• Tracks monthly growth trends across the business
• Member check-ins tracked directly through the app
• Class-by-class capacity gives a clear view of how full the studio is
• Reporting data helps decide where to focus attention next

A platform that continues to grow with the business

For Jo, LegitFit's biggest strength isn't just what it does today - it's the fact that it keeps moving forward with her.

"It can continue to update the app, add new features, and continue to listen to us, their clients, about how they can improve our experience."

Three years in, Reform MCR is close to full capacity, running five to six classes a day, seven days a week, and Jo isn't slowing down. Her plans for the future include opening a second studio, hiring more instructors and adding new workout formats to the schedule.

"I'm just moving forward, introducing maybe a new studio, finding another site, employing some more instructors, maybe also adding different formats of workout to our schedule, and yeah, just continuously moving forward and growing as a business."

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