Calculator
How much more could your business make?
Active members
50
Your current paying member count
Avg. membership value / mo
£60
Monthly fee per member
Your hourly rate
£30
Used to calculate the value of 20 hrs/week freed up - confirmed from LegitFit customer data
Without LegitFit
Members lost / mo Members churning each month based on the industry standard 5% monthly churn rate. Calculated as: active members × 5%.
0
Members lost / yr Monthly member loss × 12. This compounds over time as your base shrinks.
0
Revenue at risk / mo Monthly revenue at risk from churn. Calculated as: members lost × avg. membership value.
$0
Revenue at risk / yr Annual revenue at risk from churn. Calculated as monthly figure × 12.
$0
Admin time cost / yr Cost of manual admin if done without automation. Calculated as: 20 hrs/week × your hourly rate × 52 weeks. Source: LegitFit customer data.
$0
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With LegitFit
Members won back / mo Lapsed members recovered through automated re-engagement. Calculated as: members lost × 20% recovery rate. Source: LegitFit customer data.
0
Members won back / yr Monthly members won back × 12.
0
Revenue uplift / mo Total monthly revenue gain: revenue growth (30% of current, conservative estimate) + failed payment recovery (3% failure rate, 60% recovered via GoCardless data) + lapsed member recovery (20% of churned members).
$0
Revenue uplift / yr Monthly revenue uplift × 12.
$0
Admin time value / yr Value of time freed up by automation. Calculated as: 20 hrs/week × your hourly rate × 52 weeks. This is an opportunity cost - time you can reinvest into coaching or growth. Source: LegitFit customer data.
$0
Revenue over 12 months Both lines start from your current monthly revenue. Without LegitFit grows at 1.5%/mo (~20% annually - typical fitness business baseline). With LegitFit grows at 3%/mo, based on LegitFit customer data showing an average of 67% annual revenue growth. The gap widens as compounding takes effect.
Without LegitFit
With LegitFit
Payback period This is how far into each month LegitFit needs to run before it has generated enough extra revenue to cover its own subscription cost for that month. Every month it resets - so if the payback is 16 days, by the 16th LegitFit has paid for itself, and the rest of the month is pure gain. Calculated as: Core plan monthly cost divided by daily revenue uplift. Uplift includes revenue growth (30% of current, based on LegitFit customer data showing 67% avg growth), failed payment recovery (GoCardless data: 3% failure rate, 60% recovered), and lapsed member recovery (5% churn, 20% recovered). Admin time savings are excluded and are on top of this.
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Based on your revenue uplift, LegitFit pays for itself - into each month - every month. The rest of the month is pure gain. Admin time savings are on top of this.
Where this comes from
Revenue growth with LegitFit
LegitFit customers grew revenue by an average of 67% based on internal customer data. Applied conservatively at 30% to account for businesses already at scale. Source: LegitFit customer data
Failed payment recovery
~3% of members have a failed payment each month. Automated retry recovers ~60% of those. Source: GoCardless direct debit benchmark data
Lapsed member recovery
Based on the industry standard 5% monthly churn rate - LegitFit data shows 95% retention is the healthy baseline. Automated re-engagement recovers a conservative 20% of at-risk members before they drift permanently. Source: LegitFit customer data
Value of admin time saved
LegitFit businesses free up 20 hrs/week on average based on customer data. Calculated at your hourly rate across 52 weeks. Source: LegitFit customer data
Trusted by 3,500+ fitness professionals
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