How DBK Fitness Uses LegitFit to Power a Community-First SGPT Gym

250+ Members. 7 Staff. One Centralized Fitness Business Platform.

When Darragh Butler launched DBK Fitness in 2019, the vision was about more than simply opening a gym. After transitioning from personal training into gym ownership, Darragh wanted to build a facility where members felt comfortable, supported and genuinely part of a community. Today, DBK Fitness has grown into a thriving small group personal training gym with over 250 members and seven staff, powered by LegitFit from day one.

Key Results

• 250+ active gym members
• 7 staff managed through one platform
• 6+ years using LegitFit
• Multiple training services managed in one timetable
• Centralised bookings, programming, memberships, and merchandise
• Branded member app rollout to improve client experience

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Building a Gym Focused on Community

From the beginning, DBK Fitness was built around one core principle: training should feel accessible and welcoming to everyone.

“Our ethos is training is for everybody. We wanted to create a safe environment where people could come to a place with like minded people, enjoy training, be part of a community and get really good coaching as well.” - Darragh Butler, Owner, DBK Fitness

For Darragh, the gym experience extends far beyond workouts. The business regularly organises community events, social activities and other opportunities for members to connect outside of the gym floor. Creating strong relationships between members and coaches has become one of the defining features of the business.

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The Challenge: Overcoming Tech Glitches and Admin Overwhelm

Like many gym owners opening their first facility, Darragh faced operational uncertainty early on. Managing memberships, class bookings, programming and client communication manually was not sustainable, especially with plans to grow the business long term. He had previously used gym software platforms that felt unreliable or overly complicated.

"We were going to have all these members coming in, and we didn't know how we were going to fit them all into one system. I had previously used other systems before that would glitch, and I wanted something that was going to be really simple to use, but effective as well." - Darragh Butler, Owner, DBK Fitness

DBK Fitness needed gym management software that could:

• Simplicity and Reliability: A platform that wouldn't glitch or create complex operational friction.  
• Centralization: Eliminating the need for clients and staff to jump between multiple external apps.  
• Timetable Versatility: The capability to clearly display and organize multiple training modalities.

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The Solution: A Seamless, Centralized Branded App

Darragh was first introduced to LegitFit through another fitness business owner in the industry. What stood out immediately was the simplicity of the platform and the ease of implementation.

"I love convenience and things being simple. When I saw the software and how simple everything was, I knew that it was definitely something that I wanted to work with." - Darragh Butler, Owner, DBK Fitness

The onboarding experience also gave Darragh confidence during the early stages of opening the gym that this was the right choice for his business. 

"It was a really seamless process, and the lads that set it up were really good to deal with." - Darragh Butler, Owner, DBK Fitness

Since launching the gym, DBK Fitness has continued using LegitFit as the business has expanded over the past six years.

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Managing Multiple Training Modalities in One Platform

As DBK Fitness evolved, the business expanded beyond standard personal training into multiple fitness offerings, including small group training and hybrid sessions. Using LegitFit allows the team to manage all services through one centralised timetable while keeping the booking experience simple for members.

"The great thing about LegitFit is we can have many different modalities of training all in our timetable and it’s really easy to make it visible for everyone." - Darragh Butler, Owner, DBK Fitness

For Darragh, simplicity remains one of the biggest priorities when evaluating any fitness business software.

"We don’t want people jumping through hoops or not knowing how to do things. Simplicity is always a big thing for us." - Darragh Butler, Owner, DBK Fitness

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Creating a Premium Member Experience with a Branded Gym App

DBK Fitness wanted to create a more premium and professional member experience. The next step was introducing a branded fitness app that would centralise everything members need in one place.

"We wanted to have everything centralized in one place. Having programming, a booking system, and being able to sell merchandise all in one place was something that was really important to us." - Darragh Butler, Owner, DBK Fitness

The branded app allows members to:

• Book sessions
• Access programming
• Manage memberships
• Purchase merchandise
• Interact with the gym through one central platform

For the DBK Fitness team, the goal was not just convenience, but elevating the overall client experience.

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A Platform That Continues to Grow With the Business

One of the biggest reasons DBK Fitness has remained with LegitFit for over six years is the continuous improvement of the platform

“It’s great to see that LegitFit are constantly making their product better. They keep adding new strings to their bow and that allows us to do the same.” - Darragh Butler, Owner, DBK Fitness

Fast customer support has also played a major role in the relationship.

“The speed of action is quick, which is really important for me. If we have a query or something that we need sorted, the response is always super fast.” - Darragh Butler, Owner, DBK Fitness

While the immediate focus is continuing to improve the current facility and member experience, expansion is firmly part of the long-term vision.

“Future goals are to keep growing this facility to be the best that it can be, offer a better service to the clients that we have, offer a better pathway for the team members that we have, and then really think about expanding.” - Darragh Butler, Owner, DBK Fitness

For Darragh and the DBK Fitness team, growth is not just about adding more members or opening another location. It is about building a business that combines operational simplicity, premium client experience, and a genuine sense of community.

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